Music Licensing
Pinder Lane Productions researches composition and master recording requests to ascertain ownership of the music publishing and master recording copyrights and obtains quotes for their possible use by a client, and upon receipt of approval from the client, negotiates the formal licensing agreements for their use in commercials.
Some examples include "The First Time Ever I Saw Your Face" for General Electric "Smoke On The Water" and "Walk Like A Man" for Frito-Lay, Madonna’s Grammy Award-winning song and master recording of “Ray of Light” for AT&T, Jimi Hendrix’s song and master recording of “Are You Experienced’ for Reebok, Mr. Blue for VISA, "Take Good Care Of My Baby" and "Reach Out, I’ll Be There" for General Electric, Leonard Bernstein’s and Stephen Sondheim’s “Tonight” from West Side Story and Queen's "Bohemian Rhapsody" for Mountain Dew, “Magic Bus” song and master recording by The Who for Dell Computer and the FEDEX commercial “Landings” featuring 10 songs and original master recordings in one commercial including "April In Paris" by Ella Fitzgerald," I Go To Rio" by Peter Allen, "Georgia" by Willie Nelson, "San Francisco (Be Sure To Wear Flowers In Your Hair)" by Scott MacKenzie, "Oklahoma" by Rodgers & Hammerstein, and Donna Summer’s “Bad Girls” for Nabisco, plus many more.