Sports figures such as Shaquille O'Neal for Pepsi, the entire Buffalo Bills team for Snickers, Joe Montana and Dan Marino for Diet Pepsi, and quarterback Steve Young for VISA, Evander Holyfield for Frito-Lay, Ken Griffey, John McEnroe and Pete Sampras for Pizza Hut, Kareem Abdul Jabbar for Mountain Dew, and Greg Norman for VISA plus many more.